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Welcome to the DTCS Blog. Here you will find articles written by DTCS President, Edgar C. Pitts III, that pertain to the creative process, web design, video & film production, internet marketing and advertising.
Check back often for updates.
| Sitelets Enable Advanced Campaigns (Web Design) | Friday, June 19th, 2009 @ 10:24 AM |
A sitelet is a stand-alone website that augments your main site. Sitelets can be used to launch a product, provide support functions and for targeted advertising campaigns.
By using a separate domain name, you can choose a unique descriptive URL that pertains specifically to the campaign. A few examples include www.WhatIsProduct.com, www.Product-Name.com, www.Product-Support, www.Campaign.com & www.Descriptive-Product.com. A catchy domain name is easy to remember for your customers and reinforces your overall brand strategy.
Flash, online databases and advanced programming can be combined to create powerful customer support tools. We can preload your existing offline data or structure an entirely new database.
Another key benefit of using a targeted sitelet approach is that you do not have to significantly modify your existing company website for a specific campaign. You will want to integrate links and content for maximum exposure, but this is significantly easier than modifying website navigation and page structure.
Search engines index the new content for organic results, and Pay-Per-Click campaigns can be efficiently tailored to reach a broad audience very quickly. We can manage your sitelet launch for maximum exposure.
DTCS creates advanced custom sitelets that can integrate and interface with existing company infrastructure, websites, branding and advertising campaigns. Contact Us to learn more about our sitelet offering.
| Internet Video As A Sales Tool (Video|Film) | Tuesday, June 16th, 2009 @ 2:45 PM |
The Internet has become a visual medium showcase. Users want to see your product in an interactive environment and not just read about it.
Internet websites like YouTube and Vimeo have revolutionized high-quality website video. Dial-up connections are almost a thing of the past with mass adoption of high-speed DSL, Cable and FIOS internet services. This increased bandwidth allows marketers to take advantage and utilize more rich media such as streaming video.
Flash video can now be encoded in H.264 FLV format that provides amazing quality with only a slight initial delay before real-time streaming begins. Static websites come alive with interactive audio visual content.
From live spokespersons recorded against green screens to completely computer generated (CGI) graphic spots, DTCS has the video expertise to leverage internet resources and provide your company with state-of-the-art Internet video.
Let us take your next video project to a whole different level of execution and results.
Contact Us for additional information about video and film offering.
| Smart Phones Take Search To Next Level (Marketing) | Monday, June 15th, 2009 @ 9:04 AM |
Smart devices with embedded GPS, like the iPhone, are changing the face of search. They allow advertisers to reach customers at the critical point when they are ready to buy.
The iPhone is blurring the line between mobile device and personal computer. The built-in Google search tool allows specific local results to be overlaid on a map with your current position highlighted. It also displays address information and enables one click phone dialing from the results.
In addition, a slew of new devices are hitting the market including netbooks and hybrid computers that will continue to push boundaries. This only can benefit marketers in reaching their specific niches.
It is not an accident that some companies appear in the results while some do not. A properly formatted website with special tags is required for Google to process your details for online search results.
DTCS performs search engine optimization (SEO) services for clients that want to be found in the expanding search universe. Contact Us to learn more about our search engine marketing capabilities.
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