Dallas Business Consulting, Marketing Strategy & Project Management

DTCS Consulting Services - Your Digital Brand Guru...

As your consultants, we are your fresh set of eyes and impartial jury on the road to business and fiscal success. As experts at all facets of video, design, marketing, B2B, programming, ecommerce, social networking and search engines, we offer the total package for companies seeking top-shelf services of all stripes.

We use innovative yet proven methods to review, analyze and advise on any facets of your business including your core business processes, competitive advantages, marketing campaigns, brand management and integration of internet assets. We advise small business start ups on how to hit the ground running from the get go.

The best laid plans must be executed, and that DTCS does. Execute! From inception to delivery, the highly skilled consultants at DTCS offer substantive yet manageable solutions to assist any project at any stage. We offer our initial services as consultants but finish it as partners. Contact Us to Learn More about our consulting solutions.

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DTCS Consulting Video

DTCS Consulting Video   |   Small Business Consulting   |   Marketing Audit

Small Business Consulting

DTCS Consulting Video   |   Small Business Consulting   |   Marketing Audit
At DTCS, we have a passion for small business that runs deep. The entrepreneurial spirit must be nourished with kindred souls that understand calculated risk can yield big results. There is nothing more American than seeking growth, security and prosperity through forethought, hard work and precise execution. Our consultants are serial entrepreneurs that have helped hundreds of new businesses of all sizes get off ground and existing ones streamline their operations.

Business owners and managers often have a hard time taking an introspective look at their companies because they are in the "trenches" everyday and often become engrained with certain practices and procedures. The small business consultants at DTCS are proficient at getting to your core business processes and looking for new and innovative ways to exploit your inherent strengths and create new systems that address the weaknesses.

Contact us today and start on the path to a healthier and stronger company.

Marketing Audit

DTCS Consulting Video   |   Small Business Consulting   |   Marketing Audit
Do you know how your advertising dollars are converting into sales? We can help track complex campaigns ranging from TV, radio, pop-up and banner ads. Also as part of our comprehensive analysis, we include a thorough breakdown of your existing campaigns. Our consultants prepare a detailed report outlining strengths and weaknesses of existing efforts and offering recommendations for a mix of online and offline advertising sources.

Do you truly know and understand your competitors and the current technological state of your industry? Do you know how your competitors' products and service offering differ from yours? How are your competitors spending their marketing resources? We study and dissect your competitors to provide an accurate understand of your market's dynamics.

Our consultants also look closely at your industry as a whole and its relation to other similar industries. Let the professionals at DTCS step back, take a look at the "big picture" and size up your competitive landscape.

DTCS Consulting Process

Design Technology Consulting Services - How We Get Things Done:

Design Technology Consulting Services - How We Get Things Done:

Brand Appraisal - Our team carefully researches your company and its products to build a detailed understanding. We look at your past marketing materials as well as your current marketing mix. We also look at your successful competitors and the industry as a whole to gain insight on your brand's current or desired position.

Marketing Strategy - From research compiled through internal & external audits, a target market and primary strategy are selected. A marketing message is created for each target that embraces the overall brand strategy. A list is compiled of possible concepts, marketing mix options and technology platforms.

Project Guidelines - Rough concepts and marketing mix alternatives are presented to client for approval. A campaign is assembled based on client's input and acceptance. The campaign is then broken down to the project level with each project given detailed guidelines, metrics and a budget, including long-term support costs if any.

Creative/Technical Development - In the chosen media formats (web, print, video, voice), we bring the concepts to life. From copywriting, content development and creative direction, we provide complete production services for all media sources. Real-time approval is available through our Drupal-based control panel system.

Campaign Implementation - The individual project elements are executed through desired media channels according to project guidelines. All marketing materials are delivered to the specification and satisfaction of the client. In addition, a concerted public relations campaign on various platforms is launched to highlight and augment the branding efforts.

Evaluation - Using previous assessments, forecasts and predetermined metrics, we gauge the effectiveness of a campaign on the project level. We find which marketing dollars are producing the best results and advise tweaks and changes to increase ROI. Real-time campaign statistics and metrics are available through our Drupal based control panel system.