Design Technology Consulting Services - How We Get Things Done:Design Technology Consulting Services - How We Get Things Done:
Brand Appraisal - Our team carefully researches your company and its products to build a detailed understanding. We look at your past marketing materials as well as your current marketing mix. We also look at your successful competitors and the industry as a whole to gain insight on your brand's current or desired position.
Marketing Strategy - From research compiled through internal & external audits, a target market and primary strategy are selected. A marketing message is created for each target that embraces the overall brand strategy. A list is compiled of possible concepts, marketing mix options and technology platforms.
Project Guidelines - Rough concepts and marketing mix alternatives are presented to client for approval. A campaign is assembled based on client's input and acceptance. The campaign is then broken down to the project level with each project given detailed guidelines, metrics and a budget, including long-term support costs if any.
Creative/Technical Development - In the chosen media formats (web, print, video, voice), we bring the concepts to life. From copywriting, content development and creative direction, we provide complete production services for all media sources. Real-time approval is available through our Drupal-based control panel system.
Campaign Implementation - The individual project elements are executed through desired media channels according to project guidelines. All marketing materials are delivered to the specification and satisfaction of the client. In addition, a concerted public relations campaign on various platforms is launched to highlight and augment the branding efforts.
Evaluation - Using previous assessments, forecasts and predetermined metrics, we gauge the effectiveness of a campaign on the project level. We find which marketing dollars are producing the best results and advise tweaks and changes to increase ROI. Real-time campaign statistics and metrics are available through our Drupal based control panel system.