Offering website visitors useful and relevant tools will not only increase visitor retention but also increase brand loyalty as well. Through the use of cookies and a simple login, you can track visitors and offer customized website services that are tailored specifically to the visitor. Everyone likes to be remembered and appreciates the little things, and that is what customized websites services provide. It is the small things like displaying someone's first name, local weather or score. Other examples are far-ranging and industry specific.