 DTCS Design Portfolio  Print Design Portfolio Brochures Portfolio Collateral Portfolio Logo Design Portfolio Web Design Portfolio Flash Design Portfolio Visual Arts Portfolio Marketing Case Studies Study #1 - Advertising Study #2 - E-Commerce Study #3 - Search Engines Study #4 - Lead Analysis Technical Case Studies Study #1 - Intranets Study #2 - Programming Study #3 - Infrastructure |
 Case Study #4 - Lead AnalysisAble Debt Settlement, Inc. 2351 W. Northwest Hwy • Suite 3355 Dallas, Texas 75220 214.357.5356 Situation: Able Debt Settlement needed a completely renovated web presence and lead analysis system. Able spent over $75,000 in 2003 buying leads from a variety of sources, but they did not have a grasp or accurate metrics to gauge campaign efficiency. They also required online tools for their analysts to track, document and process all leads that were generated via the website. Challenges: The initial challenge of this project was to accurately assess the needs of the analyst, as it pertained to the lead process. This required meetings with both management and individual analysts. Once needs were calculated, the next challenge was transforming the requirements into a secure database-driven control panel. 1 | 2 | 3 Next |