Dallas Search Engine Marketing, Website Optimization & PPC Management

DTCS delivers Internet marketing, SEO & PPC services that generate maximum exposure.

	Home	Consulting	Web Design	Video \| Film
	Marketing	Portfolio	About DTCS	Contact Us


	Advertising \| Viral Marketing \| Search Engine Marketing Just having a great looking website is not enough. To be an effective tool, a website must have visitors. DTCS optimizes websites to place well for keywords in a process called Search Engine Optimization (SEO). We also manage Pay-Per-Click (PPC) services for Google Adwords, Yahooo SM and others to generate the most cost effective campaigns for our clients.

	The proliferation of smart devices with embedded GPS, such as the iPhone, has created a paradigm shift in how users search. Customers are "ready to buy" and turning to these tools to get instant results. If you want to be found, let DTCS manage your internet resources and marketing campaigns.

Client: Accurate Leak & Line
Website: www.accurateleak.com
Services Provided: Custom Website,
Flash Video Integration, Search Engine Optimization, Pay-Per-Click Management

Accurate Leak & Line is a Dallas, Texas plumbing repair company with an advanced service offering. They generate a significant volume of traffic using Google Adwords (PPC) and wanted to turn more clicks into calls.

DTCS designed and developed a custom website for Accurate with an emphasis on natural search results. The goal was for the website to generate non-paid traffic in addition to converting more PPC hits to customers. Extensive industry research allowed DTCS to optimize the new website for maximum search engine placement.

With a website that was head and shoulders above their competition, the results were amazing. After one month, Accurate saw its calls and form submissions double,
easily exceeding the ROI for the project. DTCS continues to provide search engine optimization and Google Pay-Per-Click management services in an effort to stay
ahead of the competition and maximize marketing expenditures.

Visit Our Portfolio to view more case studies and samples of our work.

Click Through Rate (CTR) - The rate of persons clicking an ad and entering a website. This is a very helpful statistic in determining the success rate of online campaigns.

Google AdWords - A PPC program that allows users to create their own advertisements that are displayed on the Google search engine results page.

Keywords - Terms relevant to the business or scope of your web site. They are ideally what people are most likely to search for when looking for your services.

Organic Results - These organic or natural search listings appear in an order based on the specific search engine's algorithm whether it be Google, Yahoo, MSN, Ask.

Pay-per-click (PPC) - Search engines allow auction based bidding on placement in their listings. Users select the keywords and the bid amount.

Search Engine Optimization (SEO) - A set of techniques that tailors your web pages to place well on search engines and best meet the criteria of what a search engine wants to "see" from a page for top rankings.