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  Advertising | Viral Marketing | Search Engine Marketing

A successful viral marketing campaign mixes custom elements (websites, videos, emails, PDFs, etc.) with pre-existing resources (internet, social websites, email accounts) to create enhanced brand awareness and increased sales. You enable your message to spread through self-replicating processes, such as word of mouth, that mimic the properties of a virus.
 
 
  Viral campaigns must be targeted to your specific niches and command attention amongst many competing factors. With the popularity of sites such as Youtube and Vimeo, the most powerful tool for viral marketing is often Internet video. Let DTCS harness the power of the Web 2.0 and launch your next viral marketing campaign.  
 

Client: Jetrefilm Entertainment
Website: www.jetrefilm.com
Services Provided: Custom Websites,
Viral Marketing, Graphic Design, Flash Development, Flash Video

Jetrefilm Entertainment and DTCS are strategic partners that share principals. For its debut feature film, Shroud, we created a series of internet marketing resources:

Official Website - www.shroud-movie.com
Viral Website - www.WhatIsShroud.com
Myspace Pages - 1 2 3 4 5

We seeded the social networking media site Myspace with five separate pages geared towards different niches to promote the film. We also seeded blogs, forums and other websites to cast a large net.

We created the viral components and let them spread in the wild. The results were amazing as we signed up Myspace Friends by the thousands across all of our niches for the film.

Visit Our Portfolio to view more case studies and samples of our work.

  Strategy - An effective viral marketing campaign:

    (1.) Gives away products or services
    (2.) Provides for effortless transfer to others
    (3.) Scales easily from small to very large
    (4.) Exploits common motivations and behaviors
    (5.) Utilizes existing communication networks
    (6.) Takes advantage of others' resources

Social Networks - People are very social creatures and want to gather in groups. Social networks enable like-minded users to connect and share at unprecidented levels. Marketing campaigns can be created to reach specific targets on Facebook, MySpace & Friendster.

Video Sharing - Increased bandwidth has fueled an explosion of online video. Video sharing site Youtube has been all the rage and dominated the market. Recent addition Vimeo has come on with HD playback.

Blogs - Blogs work in several capacities in viral campaigns. They serve as a springboard to launch viral components. Blogs sites, such as Wordpress, Blogger, Blogspot & LiveJournal, facilitate this.
 
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